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PowerPR Weblog have a great three-part article on their blog that discusses online brand positioning. An extract from the article is below - you can view it in its entirety by clicking here.
Business to business marketers can implement online incentives that are specific to the B2B audience. A manufacturer’s website should provide attractive pictures and non-intrusive details about the company’s newest products and services. The business to business seller has to consider their online audience as customers that are already familiar with the brand and producer.
An online guest that has tested your equipment doesn’t need a lot of badgering about your company, but rather new items to ponder and reminding of your brand name and it’s reputation and reliability. The best way for business to business manufacturers to keep customers coming is through constant updates and offers on the website.
Don’t forget you can now download our free ebook “The power of industrial brands” in its entirety.
This entry was posted
on Thursday, March 15th, 2007 at 10:58 am and is filed under Online Research, Branding.
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