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What do blue jeans, DVDs, moisturizer and athletic shoes have in common? They are among the American products that Chinese consumers desire most, according to a UPS survey of 1,200 middle-class consumers in six Chinese cities.
The second annual UPS survey of Chinese urban consumers reaffirms their demand for high-quality U.S. products and unearths more detailed insight into their buying preferences and demographic differences. UPS commissioned the survey to help its customers do business in the world’s fastest-growing market. – “MADE IN AMERICAâ€? IS HOT WITH CHINA’S “CHUPPIESâ€? – UPS Survey Reveals Insights On Marketing to Chinese Consumers (ATLANTA, Aug. 21, 2006)
To read the full report click here.
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on Thursday, March 1st, 2007 at 2:46 pm and is filed under Advertising Research, B2B News, Branding, Customer Satisfaction, Industrial Research, International Market Research, Market Assesment, Market Research, Market Research China, Quantitative Research.
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