« Key Trends In Online Research Top 10 Firms Dominate Global Research After Consolidation »The Power Of Industrial Brands – Chapter 11
Chapter 11 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast. In most industrial and business-to-business markets the brand which really matters is that which carries the company name. Brands are often badly neglected and yet this is a missed opportunity which could make the difference to the success of companies in markets where there is only a hair’s breadth separating a close run pack. A small percentage improvement in brand awareness and image could provide a company with an opportunity to obtain premium prices or take a greater market share. To download Chapter 11 click the link below: Chapter 11 – Caring For Brands To listen to the podcast, click here. For more information on branding click here. This entry was posted on Monday, February 5th, 2007 at 9:00 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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