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What makes a successful brand? What aspects must you business encompass? A new report out this year has outlined what market experts believe to be the most critical aspects of successful branding.
The report states that 36% of respondents believe that Consistency is the key to having a successful brand. While only 3.5 % feel that the product itself is what is needed to strive towards a thriving brand. Here at B2B International we would like to know what your views are about these results, are there any areas you feel have been missed or any which you feel should be higher up the list.
This annual report is published by Interbrand and available to view in it’s entirety at brandchannel.com.
This entry was posted
on Thursday, February 1st, 2007 at 12:00 pm and is filed under Branding, Customer Satisfaction, Industrial Research, Market Assesment.
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