« Customer Enquiries Are Crucial To Success The Power Of Industrial Brands – Chapter 10 »Researching English Language Signage For Beijing Olympics
As China finalises its preparations for the 2008 Olympics well ahead of schedule, B2B International China is conducting a study designed to make life easier for the thousands of foreign tourists set to converge on Beijing. The project is assessing how the English-language signs now seen all around the city can be ‘polished’ to ensure that they are as clear as possible. B2B International China Director Matthew Harrison explained, “Beijing is a truly international city now, and almost all signs on the roads, on the underground, in hotels etc. are written in both Chinese and English. However for smaller and medium-sized businesses communicating in English can be a challenge. Our study will ensure that businesses in Beijing can make their offerings 100% clear to non-Chinese speakers.” For more information on market research in China visit the webpage for B2B International China at www.b2binternational.com.cn. This entry was posted on Friday, January 26th, 2007 at 10:30 am and is filed under Advertising Research, International Market Research, Market Research, Market Research China. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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