Chapter 8 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site - The Market Research Podcast.
In consumer markets the cost of launching new brands can run to many millions of pounds. In industrial and business to business markets the level of expenditure may be very much less but planning a new brand is still a major undertaking and should include; defining the aims of the new brand and the brand values to be communicated, choosing a name and logo, a promotion strategy and internal communication so that everyone understands their own company’s brands.
To download Chapter 8 click the link below:
Chapter 8 – Creating and Changing Brands
To listen to the podcast, click here.
For more information on branding click here.
This entry was posted
on Monday, January 15th, 2007 at 11:39 am and is filed under Industrial Research, Branding, Market Research.
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