Chapter 5 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site - The Market Research Podcast.
Branding is an effective competitive strategy in industrial markets. A strong brand blocks out competitive penetration, and creates trust and confidence. Indeed, brands come to symbolise a strong and on-going relationship between customers and suppliers. In the long term, branding is a far better approach than building business just on personal relationships.
To download Chapter 5 click the link below:
Chapter 5 - The Role Of Brands In Industrial Marketing
To listen to the podcast, click here.
For more information on branding click here.
This entry was posted
on Monday, December 11th, 2006 at 10:33 am and is filed under Industrial Research, Branding.
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