« Industrial Research In China What to do, and what not to do when it comes to PR »The Power Of Industrial Brands – Chapter 5
Chapter 5 of “The Power Of Industrial Brands”, our latest free ebook, is published here today. Each Monday we will be publishing a new chapter on this blog which will be available for free download. As well as this, you can download each chapter as an audio podcast from our podcast site – The Market Research Podcast. Branding is an effective competitive strategy in industrial markets. A strong brand blocks out competitive penetration, and creates trust and confidence. Indeed, brands come to symbolise a strong and on-going relationship between customers and suppliers. In the long term, branding is a far better approach than building business just on personal relationships. To download Chapter 5 click the link below: Chapter 5 – The Role Of Brands In Industrial Marketing To listen to the podcast, click here. For more information on branding click here. This entry was posted on Monday, December 11th, 2006 at 10:33 am and is filed under Branding, Industrial Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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