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Chinese Search Engine Does Research Into Entering New Asian Market


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Baidu.com the Chinese equivalent of Google, has just announced plans that it is to move into the Japanese search market sometime next year. The news follows extensive research into the possibilities for Baidu’s search technology in the Japanese language. More information on the proposed move is below – taken from telegraph.co.uk

Baidu.com, which floated in New York last year, said it based its decision on the high level of internet use in Japan, the relative similarities between the Chinese and Japanese languages and its expertise in non-English based searches.

Baidu holds a 60pc share of the market in China. The Chinese internet market is the world’s second biggest after the US. Japan’s market generates around $1bn of advertising revenue a year, more than four times as much as China’s.

“We carefully studied the Japanese market,” said chief executive Robin Li.

“It’s primarily dominated by two players we are very familiar with. We think we can do better. We understand the local user better.”

Shares in Baidoo rose by nearly 4pc to $115 (£58), close to their all-time high.

For more information on research in China, visit the website for our subsidiary in Beijing.


This entry was posted on Tuesday, December 5th, 2006 at 11:09 am and is filed under International Market Research, Market Assesment, Market Research, Market Research China. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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