B2B North West, a significant new business event will take place at Manchester’s G-MEX on November 22 and 23 and will bring together leading business experts and entrepreneurs under one roof. This free event will attract over 3,000 visitors who will attend to source information, advice and inspiration for their businesses in the future.
With Bob Geldof and Gerald Ratner confirmed as headline speakers, B2B International, is looking forward to showcasing its services at B2B North West and invites all business decision makers to visit stand 115 for further details.
This is a highly accessible event, as entry to both the conference and exhibition is free. For more information visit – http://www.b2bnorthwest.co.uk/
Below is an article taken from the Manchester Evening News:
B2B International Enlighten SME Decision Makers With The Power Of Market Research At The North West’s Largest Business Event
Manchester based specialist business to business market research agency, B2B International, wants to open the eyes to business decision makers of SMEs to how crucial market research can be to their success and will raise awareness by exhibiting at this year’s B2B North West, the region’s largest business event, which incorporates the established BEX conference. B2B International specialises in providing custom-designed, individually tailored market research services to a broad range of industries from financial and food to chemicals and construction.
Director Nick Hague says “We’re really looking forward to the event. A lot of companies in the past have made the mistake of making presumptions about their markets’ needs by “putting the cart before the horse” when launching a new product or service that has resulted in timely and costly mistakes. Nowadays, more and more importance is being given by businesses to researching their markets, products and advertising campaigns before launch in order to gain market intelligence and resulting in overall success. B2B International would like to make companies aware of how critical attaining knowledge on a marketplace is as well as how affordable research actually is.”
B2B International has tremendous expertise in the SME sector and is currently undertaking a rigorous online panel recruitment programme to get to the hearts and minds (and purchasing patterns) of SME key decision makers, people who are notoriously hard to get hold of yet who buy hundreds of different services. This panel will then provide companies wishing to reach the SME market with a high calibre, readily-available source of information on which to make decisions. The exhibition will provide an excellent venue at which to recruit these decision makers to join their research panel.
Director Nick Hague commented: “Business people running SMEs seem to be the Cinderella of the business world – they are the forgotten decision makers. However, they are powerful purchasers of products and services that can be as varied as utilities, cars, finance, computers, stationery, insurance – the list is endless.
�B2B North West will provide an ideal platform to recruit SME decision makers to join our team of panellists,� continues Hague. “As well as highlighting to visitors the potential our research data may hold for other SMEs and their business needs, all recruited panellists will be offered a financial incentive each time they answer a questionnaire. If anyone is interested, they should visit stand 115 at B2B North West this November.�
For further information on B2B International visit www.b2binternational.com and for more information on their SME on-line panel initiative, please visit www.b2bepanels.com
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on Friday, October 27th, 2006 at 8:00 am and is filed under Articles, B2B News, Branding, Industry News, Market Research, SMEs.
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