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Podcast: Making the promotional pound go further


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This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called “Making the promotional pound go furtherâ€?.

The podcast, written by Paul Hague covers the following issues:

How to test the effectiveness of promotions
measuring the effectiveness of other types of promotions
some principles that can be drawn from advertising research

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Making the promotional pound go further (13:35)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_14.mp3]

Making the promotional pound go further (Right Click and Choose Save As – if you wish to download)



This entry was posted on Monday, October 9th, 2006 at 8:47 am and is filed under Market Research, Podcast Audio, White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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