Archive for October 9th, 2006

Podcast: Making the promotional pound go further

Monday, October 9th, 2006

This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called “Making the promotional pound go further�?.

The podcast, written by Paul Hague covers the following issues:

How to test the effectiveness of promotions
measuring the effectiveness of other types of promotions
some principles that can be drawn from advertising research

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Making the promotional pound go further (13:35)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_14.mp3]

Making the promotional pound go further (Right Click and Choose Save As – if you wish to download)

Posted in Market Research, Podcast Audio, White Papers |
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