This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s new podcast website) is called “Using Focus Groups In Market Research”. This podcast is the second and final part - the first part was published last week, and can be found here.
Written by Carol-Ann Morgan of B2B International Ltd, the Podcast covers the following topics:
Part One covers the following issues:
- PLANNING AND RECRUITING GROUPS
- Number of groups
- Venues and Timing of groups
- Getting respondents to attend
- THE GROUP MODERATOR
- TOOLS OF THE GROUP MODERATOR
- ANALYSIS AND REPORTING
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
Using Focus Groups In Market Research (18:50)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_13b.mp3]
Using Focus Groups In Market Research (Right Click and Choose Save As - if you wish to download)
This entry was posted
on Monday, October 2nd, 2006 at 10:01 am and is filed under White Papers, Qualitative Research, Focus Groups, Podcast Audio, Market Research.
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