Archive for October 2nd, 2006

Podcast: Using Focus Groups In Market Research – Part 2 of 2

Monday, October 2nd, 2006

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This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called “Using Focus Groups In Market Research”. This podcast is the second and final part – the first part was published last week, and can be found here.

Written by Carol-Ann Morgan of B2B International Ltd, the Podcast covers the following topics:

Part One covers the following issues:

– PLANNING AND RECRUITING GROUPS
– Number of groups
– Venues and Timing of groups
– Getting respondents to attend
- THE GROUP MODERATOR
- TOOLS OF THE GROUP MODERATOR
- ANALYSIS AND REPORTING

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Using Focus Groups In Market Research (18:50)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_13b.mp3]

Using Focus Groups In Market Research (Right Click and Choose Save As – if you wish to download)