Archive for September 25th, 2006

Podcast: Using Focus Groups In Market Research – Part 1 0f 2

Monday, September 25th, 2006

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This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is called “Using Focus Groups In Market Research”. This podcast is part one of two – the second part will be published next Monday – 2nd Oct.

Written by Carol-Ann Morgan of B2B International Ltd, the Podcast covers the following topics:

Part One covers the following issues:

- HISTORY OF THE FOCUS GROUP
- WHAT IS THE FOCUS GROUP?
- WHEN DO YOU USE FOCUS GROUPS?
- AREAS OF SPECIAL CONSIDERATION:
– Culture
– Sensitivity of the Focus Topic
– The Effect of the Group Hierarchy
– Difficulties with Disclosure
– Match of Moderator

For your convenience you can listen to this Podcast using the player below or visit our podcasting site.

Using Focus Groups In market Research (16:42)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_13a.mp3]

Using Focus Groups In Market Research (Right Click and Choose Save As – if you wish to download)