This week’s podcast (available at www.themarketresearchpodcast.com - B2B International’s new podcast website) is on the value of brands.
Written by Paul Hague, Managing Director of B2B International Ltd, the Podcast covers the following topics:
Brand values and cash value
Goodwill and the value of brands
Assessing the value of brands
Problems of capitalising the value of brands
Keep building the brand – but it may not be time to capitalise yet
For your convenience you can listen to this Podcast using the player below or visit our podcasting site.
The Value of Brands (11:08)
[http://www.themarketresearchpodcast.com/podcasts/b2b_podcast_08.mp3]
The Value of Brands (Right Click and Choose Save As - if you wish to download)
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.
This entry was posted
on Monday, August 21st, 2006 at 8:46 am and is filed under Branding, Podcast Audio.
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