« Questionnaire Design – The Good, The Bad, And The Neither/Nor White Paper – Getting People To Switch – Part 1 of 3 »Podcast: The Value Of Brands
This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is on the value of brands.
Written by Paul Hague, Managing Director of B2B International Ltd, the Podcast covers the following topics: Brand values and cash value Goodwill and the value of brands Assessing the value of brands Problems of capitalising the value of brands Keep building the brand – but it may not be time to capitalise yet For your convenience you can listen to this Podcast using the player below or visit our podcasting site. The Value of Brands (11:08) The Value of Brands (Right Click and Choose Save As – if you wish to download) For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more. This entry was posted on Monday, August 21st, 2006 at 8:46 am and is filed under Branding, Podcast Audio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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