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Archive for August 14th, 2006Podcast: Branding In Business To Business MarketsMonday, August 14th, 2006
This week’s podcast (available at www.themarketresearchpodcast.com – B2B International’s new podcast website) is on branding in business to business markets
Written by Paul Hague, Managing Director of B2B International Ltd, the Podcast covers the following topics: · What does the term brand mean in industrial markets? · Why should we be interested in branding in industrial and business to business markets? · What effect does a brand have on most industrial buying decisions? · How do you measure the value of a brand in industrial markets? · How can companies be positioned to achieve a sustainable competitive advantage from their brand names? Click below the listen/download the podcast. Click here to view the post for this podcast on our podcast website, www.themarketresearchpodcast.com. Branding In Business To Business Markets (14:35) Branding In Business To Business Markets (Right Click and Choose Save As – if you wish to download) For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more. |
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