Home > Podcast Audio >A Problem Defined Is A Problem Half Solved – Podcast Audio

Podcast Audio

Following the massively successful publication of our eBook, “A Practical Guide To Market Researchâ€?, we are now publishing a new Podcast every Monday. This week sees the publication of our newest Podcast ‘A Problem Defined Is A Problem Half Solved’.

This audio white paper covers the following topics:

How ideas arise for market research

The market research brief – a statement of the problem

The market research proposal – the return of brief (ROB)
- The Information – what is required?
- The accuracy – how accurate does it need to be?
- The budget – how much have I got to play with?
- The timetable – when is it needed by?

What to expect in a proposal (return of brief)

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Our industry expertise

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools

B2B International showed diligence, professionalism, resilience and adaptiveness. As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market.

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