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A Problem Defined Is A Problem Half Solved – Podcast Audio


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Podcast Audio

Following the massively successful publication of our eBook, “A Practical Guide To Market Researchâ€?, we are now publishing a new Podcast every Monday. This week sees the publication of our newest Podcast ‘A Problem Defined Is A Problem Half Solved’.

This audio white paper covers the following topics:

How ideas arise for market research

The market research brief – a statement of the problem

The market research proposal – the return of brief (ROB)
- The Information – what is required?
- The accuracy – how accurate does it need to be?
- The budget – how much have I got to play with?
- The timetable – when is it needed by?

What to expect in a proposal (return of brief)

A Problem Defined Is A Problem Half Solved (42:24)
[http://www.b2binternational.com/b2b-blog/iwp/b2b_podcast_04.mp3]

A Problem Defined Is A Problem Half Solved (Right Click and Choose Save As – if you wish to download)

If this is the first you’ve heard of our podcast audio range click here to find out more, and download other files that are already available.


This entry was posted on Monday, July 17th, 2006 at 8:00 am and is filed under Podcast Audio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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