Archive for July 17th, 2006
Monday, July 17th, 2006
Following the massively successful publication of our eBook, “A Practical Guide To Market Researchâ€?, we are now publishing a new Podcast every Monday. This week sees the publication of our newest Podcast ‘A Problem Defined Is A Problem Half Solved’.
This audio white paper covers the following topics:
How ideas arise for market research
The market research brief – a statement of the problem
The market research proposal – the return of brief (ROB)
- The Information – what is required?
- The accuracy – how accurate does it need to be?
- The budget – how much have I got to play with?
- The timetable – when is it needed by?
What to expect in a proposal (return of brief)
A Problem Defined Is A Problem Half Solved (42:24)
[http://www.b2binternational.com/b2b-blog/iwp/b2b_podcast_04.mp3]
A Problem Defined Is A Problem Half Solved (Right Click and Choose Save As – if you wish to download)
If this is the first you’ve heard of our podcast audio range click here to find out more, and download other files that are already available.
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