http://www.b2binternational.com/b2b-blog/2006/06/23/one-word-equity/ Mon, 09 Apr 2012 14:53:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.b2binternational.com/b2b-blog/2006/06/23/one-word-equity/comment-page-1/#comment-23195 Bayo Adekanmbi Fri, 01 Feb 2008 15:53:43 +0000 http://www.b2binternational.com/b2b-blog/?p=188#comment-23195 I fully appreciate Lord Richard’s call for one-word equity as a coherent summation of the brand meaning into a simple trigger that allow for brand appreciation I believe that every great brand becomes stronger by integrating its multi-variegated points of mental association into a central word that can diffuse its substantive meaning to the consumers I fully appreciate Lord Richard’s call for one-word equity as a coherent summation of the brand meaning into a simple trigger that allow for brand appreciation
I believe that every great brand becomes stronger by integrating its multi-variegated points of mental association into a central word that can diffuse its substantive meaning to the consumers

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