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Archive for May 29th, 2006Free eBook download – A Practical Guide To Market Research? – Chapter 6Monday, May 29th, 2006
This week sees the publication of chapter 6 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 6 In this chapter you will learn about: • The use of quantitative research for customer satisfaction measurement, customer segmentation and measuring customer attitudes. • The three main methods of quantitative research – direct measurement, self-completion surveys and interviewing. • The role of the interviewer in quantitative research and how interviewers win cooperation from respondents. • The role of the questionnaire in quantitative research and how it can make or break an interview. The Audio version of this chapter is below. Chapter 6 of 11(32:11) If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available. |
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