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Archive for May 22nd, 2006Free eBook download – A Practical Guide To Market Research? – Chapter 5Monday, May 22nd, 2006
This week sees the publication of chapter 5 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 5 This chapter covers: • Qualitative research techniques and in particular focus groups, depth interviews and observation • How to use qualitative tools for exploring and evaluating concepts and ideas. • The advantages and disadvantages of the different qualitative research tools. • The role of the moderator in qualitative research and the techniques they use to get people to open up. The Audio version of this chapter is below. Chapter 5 of 11(28:51) If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available. |
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