This week’s edition of ‘Marketing’ publishes a list of the top 50 most loved brands and also (the marketing managers’ nightmare) the top 50 most hated brands.
The results were gathered from an online survey of 3,000 UK consumers during February and March.
The top ten most loved brands are:
1. Google (31.6%)
2. Tesco (28.6%)
3. Nokia (21.9%)
4. eBay (19.2%)
5. Persil (18.0%)
6. Dell (17.4%)
7. Coca-Cola (16.9%)
8. Debenhams (15.5%)
9. British Airways (15.3%)
10. BBC One (15.2%)
The top ten most hated brands are:
1. Pot Noodle (20.6%)
2. QVC (19.2%)
3. Novon (15.2%)
4. McDonald’s (14.8%)
5. Tiny (14.7%)
6. Fiat (13.6%)
7. 3 (13.4%)
8. The Star (13.4%)
9. Sunny Delight (12.9%)
10. The Sun (12.9%)
The full list, as well as breakdown by industry sectors, is available in this weeks ‘Marketing’ magazine. Visit www.brandrepublic.com for more information.
This entry was posted
on Friday, May 19th, 2006 at 10:06 am and is filed under Market Research.
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