« The key principles of effective questionnaire design What is Globalisation? – Page 5 of 5 »Free eBook download – Practical Guide To Market Research? – Chapter 4 – An Introduction to Research Methodologies
This week sees the publication of chapter 4 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 4 – An Introduction to Research Methodologies This chapter covers: • The application of quantitative research in measuring consumers’ use of products, their attitudes to products, the launch of new products, setting prices and evaluating promotions. • The tools that are used by market researchers to collect data including face to face interviews, telephone interviews, selfcompletion questionnaires, focus groups, depth interviews, hall tests, and observation. The Audio version of this chapter is below. Chapter 4 of 11(26:39) If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available. This entry was posted on Monday, May 15th, 2006 at 8:00 am and is filed under Articles, Podcast Audio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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