This week sees the publication of the third chapter of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 3 – Research Design
This chapter covers:
• The building blocks of intelligence – which includes secondary as well as primary data.
• The applications for qualitative and quantitative research.
• How to match the research design to the research method.
• Things to look out for when choosing a quantitative research method.
• How a company used a range of different research designs to launch and track the success of a new product.
If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.
The Audio version of this chapter is below.
Chapter 3 of 11(18:15)
[http://www.b2binternational.com/b2b-blog/iwp/03_a_practical_guide_to_market_research.mp3]
A Practical Guide To Market Research – Chapter 3 (Right Click and Choose Save As – if you wish to download)
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on Monday, May 8th, 2006 at 9:22 am and is filed under Articles, Podcast Audio, Qualitative Research, Quantitative Research.
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May 8th, 2006 at 4:30 pm
What a great site. I have just come across you on a Google search and found some excellent articles and information snippets for my dissertation. And the opportunity to download a book for free, I can’t believe it
May 9th, 2006 at 9:51 am
Thanks for the comment Nancy. You will find a lot more useful articles on our main website http://www.b2binternational.com under the publications section (there are white papers, articles and information on our books). I am glad we have been of some help to you.
October 12th, 2009 at 5:13 pm
thanks to the Free eBook download