« White paper on Globalisation Sources For Desk Research »Free eBook download – A Practical Guide To Market Research – Chapter 2 – Research Objectives
This week sees the publication of the second chapter of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 2 – Research Objectives This chapter covers: • How to separate out the aims of market research from the research objectives and the research questions. • How to define a problem that can be solved by market research. • How to write a brief for a market research project. • What to expect in a market research proposal and how to choose between alternative proposals. The Audio version of this chapter is below. Chapter 2 of 11(25:35) If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available. This entry was posted on Monday, May 1st, 2006 at 9:00 am and is filed under Articles, Market Assesment, Market Research, Podcast Audio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply |
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