Quantitative Research

Quantitative research is concerned with measurement of a market and includes the calculation of market size, the size of market segments, brand shares, purchase frequencies, awareness measures of brands, distribution levels etc. Such quantitative data is required to some level of accuracy (though not in all cases to very high levels) and the methods used must be capable of achieving this.

Quantitative and qualitative research is often complementary and in a research project both may feature. The qualitative element frequently takes place at the front end of the study exploring values that need measuring in the subsequent quantitative phase. The “qual” research may offer a diagnostic understanding of what is wrong, while the “quant” research provides hard data across different respondent groups that can lead to specific recommendations with measures that can be used as controls to determine the effectiveness of actions.

B2B International offers a complete quantitative research service that includes project design and management, sampling, questionnaire design, data collection, data analysis, statistical analysis and presentation/ recommendations.