Focus Groups

Focus groups are effective because they bring together respondents with different life experiences to comment, discuss and debate an issue. Any comment made by a member of the group is subject to the scrutiny of the other members such that it is likely to be confirmed (if thought to be correct) or critiqued (if thought to be atypical in some way).

Focus groups are ideal for understanding the needs, motivations and prejudices of respondents. We also advocate focus groups as they allow client participation through viewing the groups, which leads to a more valuable research outcome.

B2B International has a team of experienced moderators backed up by our in-house unit of telephone recruiters, who ensure the correct respondents are recruited to the appropriate groups. We have conducted focus groups throughout Europe, the US and Asia with varying respondents from the decision making unit; from specifiers through to end users. Respondents we have researched range from CEOs and Financial Directors to Architects, Plumbers and Builders.

B2B International has carried out thousands of focus groups throughout the world.  In the last year we have run focus groups in the UK, Ireland, France, Germany, Netherlands, Belgium, Italy, Spain, Sweden, Czech Republic, USA, South Africa, China, Singapore, Japan and Hong Kong.

Library An article on focus groups