Depth Interviews

Depth interviews are used where there is a need to avoid contamination of respondents or where the subject is highly sensitive. This can be the case in medical interviewing, for which we are able to call upon the expertise of our specialist medical unit. In business-to-business markets, depth interviews may be the only option due to the dispersion of respondents around a country or geographical region.

Depth interviews can be carried out face to face or over the phone. B2B International has developed different projective techniques (for whatever interviewing medium) to allow the interviewer to follow lines of questioning as appropriate to the respondent, probing particular areas of interest and/or knowledge with flexibility to change the line of questioning if needed.

Library An article on the industrial interview