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Box B2B International - Business-to-Business Market Research Depth Interviews
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Depth Interviews

Depth interviews are used where there is a need to avoid contamination of respondents or where the subject is highly sensitive. This can be the case in medical interviewing, for which we are able to call upon the expertise of our specialist medical unit. In business-to-business markets, depth interviews may be the only option due to the dispersion of respondents around a country or geographical region.

Depth interviews can be carried out face to face or over the phone. B2B International has developed different projective techniques (for whatever interviewing medium) to allow the interviewer to follow lines of questioning as appropriate to the respondent, probing particular areas of interest and/or knowledge with flexibility to change the line of questioning if needed.

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"We value their ability to be flexible, and get on with the job. They execute on time, to budget, and present professionally. "

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Market Research With Intelligence
BlankB2B International in the UK B2B International in the UK B2B International in the USA B2B International in Europe |  B2B International in China 
Beijing, China   Moscow, Russia   London, UK   New York, US   Blank September 02, 2010
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