Siew Wong

Siew, a Singaporean national and the second expatriate in the B2B team in China, has a background in both the construction industry (as a Project Manager) and market research across Asia. Prior to joining B2B International he worked for 2 major agencies in Singapore. His specialism is qualitative research, including in-depth interviews (especially high level Asian executives), focus groups and ethnographic research.

His experience includes work in mainland China, Hong Kong, Sinagpore and Malaysia and he has carried out projects for companies including Capital Land, HSBC; Standard Chartered; Goldman Sachs, Newell Rubbermaid and Visa.

Siew is fluent in English, Mandarin Chinese and Cantonese and was educated in both Singapore and Canada. Siew’s interests include food – both eating and cooking – and golf. He is also actively engaged in volunteer work and was a coach to the Singaporean badminton team for the Special Olympics.