Matthew Harrison

Matthew is the Director of Business Development & Finance at B2B International, and runs our New York Office. Educated at the University of Bath (England), B2B International is the second research firm he has worked for. Having joined B2B, he spent 6 years at our Head Office in the UK, before moving to Beijing where he set up and run our Chinese subsidiary alongside Alaric Fairbanks.

Matt therefore specializes in international research, covering qualitative, quantitative and market assessment/market entry studies. He is bilingual (French is his second language) and has conducted research across North America, Europe, Russia/CIS, Africa and 12 Asian countries. His clients include the likes of Shell, Air Products, Tyco, ITT, Orange and Vodafone.

Matt has written extensively on international market research and marketing, for the likes of the American Marketing Association (AMA), China-Britain Business Council (CBBC), Market Research Association in the US (MRA) and the Chinese Market Research Association (CMRA). He has also spoken at events for the MRA in New York, BIG (Business Intelligence Group) in London and CMRA in Beijing.

After work and occasionally during his lunch hour, Matt can be found pounding the streets of White Plains, New York in an attempt to improve his marathon time. His long-suffering wife also has to put up with him tuning into Nottingham Forest matches on English radio every Saturday morning.