Julia Cupman

Julia Cupman

I’m a Director of the company and manage our US division from our North American headquarters in New York.

Julia Cupman Director

What is the best thing about working at B2B International?

Working for such a wide range of client organizations and providing recommendations on major brands.  There’s something special about seeing the brands we’ve researched in a store, during your travels, and in commercials and ads.  However, the most rewarding aspect of the job is a client generating millions of dollars in revenue following our research.

What is the best advice you have ever been given?

More haste, less speed!

What is your favourite place you have visited – and why?

I traveled around Italy in an orchestra once and was taken by the stunning scenery in Tuscany.  France is probably my favourite, though, as I think it oozes elegance and charm.

What is your favourite book?

I like a good page-turner or/and a story I can’t stop thinking about both before and after I’ve finished it.  Albert Camus’s L’Etranger and Robert Harris’s The Fear Index are a couple of examples.

What is your favourite pastime?

Lying on the beach with a good book that I can’t put down, and exploring new places/sightseeing with family and friends.