Targeting the Right Customers:
Practical Market Segmentation
A detailed examination of customer and market segmentation concepts, tools and models:
-
The Market Segmentation Toolkit
-
How to map a market
-
Key market segmentation techniques and approaches
-
Why market and customer segmentation?
-
How to segment B2B Product and Service markets
-
How to segment markets with and without market research
-
Discovering unmet needs
-
Quantifying customer value
-
Choosing and targeting market segments
-
Customer Value Management
-
Using market segmentation to drive marketing strategy
Dynamic market segmentation: dealing with change
Who should attend?
Marketers, product and business managers wishing to target the right customers, using modern market segmentation techniques.
What will I learn?
How to improve the quality and profitability of your business, using market segmentation to target the right customers; How to decide on the best segmentation basis; How to apply and implement segmentation effectively. Presented in a relevant and lively workshop for people in B2B Product and Service markets and applied to industry conditions and situations.
Key Marketing Elements
|
|
english | 