Automotive Market Research in China and Asia
The automotive industry is becoming more and more competitive, characterised by increasing globalisation, industry consolidation, diminishing margins and excessive capacity. A number of Asian markets, such as South Korea, have joined Japan as serious players in the automotive industry, and countries such as China are developing apace and beginning to arrive on the world stage.
In such an environment, the need to make every investment decision a prudent one is paramount. Similarly there is a real need to fully understand every step of the value chain if the full benefit of investment is to be felt.
B2B International has extensive experience in corporate positioning and brand image, as well as wide ranging market research and consultancy services to other areas within the automotive sector.
Over the past 2 years, B2B International has worked in the following areas:
- Improving sales for a major vehicle manufacturer
- Re-branding consultancy for a major truck manufacturer
- Consultancy advice on marketing strategy implementation
- Due diligence consultancy for a European motorcycle manufacturer
Some of B2B International's clients in the automotive, truck and fleet management markets include Volvo, Leyland DAF, ERF, Ford Iveco, Mercedes Benz, DaimlerChrysler and Hyundai.
For further information on B2B International's market research and
consultancy services in Asia, please call: +86 (0)10 6515 6642 or email beijing@b2binternational.com. Alternatively, you can call our UK Head Office
on: +44 (0)161 440 6000 and one of our team will be pleased to help.
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