B2B International China is a wholly owned subsidiary of B2B International Ltd, a leading European market research agency specialising in business-to-business market research.
We provide the following services to our Clients:
Market research in China and Asia - If your company is looking to enter a new Asian market, build its position in a market, create a new brand, target markets more efficiently or develop a new product, then B2B International China can help you by providing high quality information obtained direct from the market, as well as sound advice based on market evidence.
Market research across Europe and the Americas - If you are an Asian company seeking market research on Western markets, then through our parent company we can provide you with a solution. Our China office will ensure that you are constantly up to date with the project’s progress, and deliver the findings to you, wherever you are.
Market entry research and consultancy - Research, advice and consultancy on entering new Asian markets, including referrals and access to legal experts etc who actively assist in the market entry process.
Marketing consultancy - If you are looking for marketing consultancy to benefit your own organisation or your clients, B2B International China can provide tailored solutions delivered by world-class consultants.
Marketing training - Tailored courses to suit your needs, as well as public courses. We are running courses in Beijing from 23rd-25th May. Click here for further details and a registration form. Courses are also planned for Shanghai, Hong Kong and Singapore later in the year.
Our group’s worldwide scope and years of expertise mean that we are capable of providing added value solutions on any market and for any client, anywhere in the world.
Click here to receive further details on B2B International China.
| Beijing training courses - places still available |
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Between 23rd and 25th May 2007, B2B International Ltd and B2B International China are running 3 one-day training workshops in Beijing.
On Wednesday 23rd May, we will be running a course on value-based marketing, which explores they key marketing principles and their impact on businesses. On 24th May, we will be running a workshop on market research, and exploring how this can inform marketing and other decision making. And on Friday 25th May we turn our attention to differentiation, and in particular branding and pricing differentiation. Each day-long course costs 3,000RMB per participant.
For further details call the Beijing office on +86 (0)10 6515 6642 or email beijing@b2binternational.com. Alternatively, click here to download a registration form.
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| Guide to doing business in China |
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Almost without exception, the research studies we conduct for Western companies show that a key difficulty is understanding the different ways of doing business in China. This interesting article puts forward some guidelnes for the Western business seeking to do business in China for the first time. Click here to read the article. |
| Has Google Failed in China? |
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"As experts at conducting desk-based market research in China, B2B International is constantly using the various search engines that can be used for Chinese Internet research. This interesting article talks about the battle between Google and Baidu for the number 1 position, and the market entry issues faced by Google in China." Click here to read the full article. |
| Conduct your own market research in China |
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Increasingly, Western companies are conducting their own desk research on Chinese markets, as a prelude to commissioning detailed research with a market research agency in China. With this in mind, B2B International China is now providing online access to some of the key websites that any company considering market research in China should know about. To see this list of search engines, information sources and useful organisations, click here. |
| Conducting market research in China - The New Zealand Perspective |
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With the need to conduct market research in China increasing all the time, it is hardly surprising that a number of papers (some of them written by B2B International!) have been published on the subject. In this interesting recent paper, New Zealand Trade & Enterprise provides advice and sources of information for companies seeking research on Chinese markets.
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| Researching English Language Signage For Beijing Olympics |
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As China finalises its preparations for the 2008 Olympics well ahead of schedule, B2B International China is conducting a study designed to make life easier for the thousands of foreign tourists set to converge on Beijing.
The project is assessing how the English-language signs now seen all around the city can be 'polished' to ensure that they are as clear as possible. B2B International China Director Matthew Harrison explained, "Beijing is a truly international city now, and almost all signs on the roads, on the underground, in hotels etc. are written in both Chinese and English. However for smaller and medium-sized businesses communicating in English can be a challenge. Our study will ensure that businesses in Beijing can make their offerings 100% clear to non-Chinese speakers."
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| B2B International China at Chinese Market Research Conference |
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B2B International China, the Beijing-based subsidiary of B2B International, today appeared at a prestigious CMRA (Chinese Market Research Association) conference aimed at the Chinese banking sector. The conference was attended by leading figures from the burgeoning and increasingly deregulated Chinese banking industry, including the ‘Big 4′ Chinese banks, as well as leading banking experts and industry journalists. To read the full article click here. |
Click here to read B2B International China archive news stories.
| 5 Tips For Buying Market Research in China |
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If you would like to read our paper 'Market Research in China', please click here.
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